Macro Meats launches Super Lean Kangaroo Campaign with Tiffiny Hall
10 March 2016
Australia’s leading producer and supplier of kangaroo meat, Macro Meats, has today launched a new multi channel marketing campaign highlighting the super lean benefits of our most abundant, natural meat source. Adding some punch to the promotion celebrity television trainer and athlete, Tiffiny Hall, has been appointed as official ambassador for the “I Love Roo” campaign. The appointment of Tiffiny Hall as campaign ambassador was a “natural fit” for the business. We searched long and hard for an authentic, honest, super fit ambassador. When we found that Tiff eats roo three times a week as part of her everyday routine, we didn’t have to look much further.
2014 SA Food Industry Awards
Kangaroo industry pioneer Ray Borda recognised at SA Food Awards
28 November 2014
In 2014 Macro Meats were announced finalists in 4 categories in the 2014 SA Food Industry Awards. At the Gala Event in November, Macro Meats founder Ray Borda was awarded the inaugural Duncan MacGillivray Entrepreneurs Award for pioneering the kangaroo industry in Australia. The company also won the New Product Award for its Paroo Premium Kangaroo range.
Delicious Produce Awards Winners
Paroo Premium Kangaroo Outstanding Innovation winner at Produce Awards
15 July 2014
Australia’s largest supplier of kangaroo meat was recognised for Outstanding Innovation for their Paroo Premium Kangaroo range at the awards, Managing Director of Macro Meats, Ray Borda said the award win was a big surprise, as he had no idea his company was in the running, so it was a great honour for our product to be recognised.
Hot food: Kangaroo Burger
Good Food by Jill Dupleix
Sydney Morning Herald
21 January 2014
Australia’s very own burger, made from rich, lean, ethically sourced kangaroo meat. But why do ‘roo burgers only pop up just before Australia Day, as if that’s the only time we bother to eat anything native to Australia? The Roo Burgers Forever movement (started right here and now) demands that they be around all year, and not just Australia Day.
Macro Meats wins the Food SA Export Award
05 November 2013
In November 2013, Macro won the Food SA Export Award presented by the Department for Manufacturing, Innovation, Trade, Resources and Energy.
Macro Meats group has won many awards for both its business achievements and its professionalism in the meat industry. It is a leading innovator in meat processing and packaging in Australia and around the world.
Macro Meats kangaroo makes big leap to Chinese market
The Advertiser, Adelaide
11 June 2013
Macro Meats game producer Ray Borda is on the verge of achieving a long-held dream to supply kangaroo meat to the dining tables of China.
Prices similar to those for Tibetan yak, well above the price of beef, are expected as Chinese consumers are attracted by the lean meat and low cholesterol of kangaroo meat.